Service

Content & case studies for ‘boring' businesses

Buyers in complex or “boring” industries need clear proof, not slogans. We help you create content and case studies that explain what you do and why it works.

That might mean detailed service pages, FAQs, thought pieces or simple one-page stories your sales team can send after a call.

What we look at

  • Key services and offers that need better explanation.
  • Common questions, objections and sticking points in your sales process.
  • Existing proposals, decks and technical documents.
  • Customer success stories that haven't been written up yet.
  • Opportunities for evergreen guides and resources.

Ideal if…

  • Prospects often say, “We're interested, but we're not sure yet.”
  • Your website feels light on proof, detail or examples.
  • Sales keep answering the same questions without anything to send afterwards.

How it works

  1. Plan your content

    We map key stages of your buying journey and identify content that will genuinely help buyers move forward.

  2. Gather stories and detail

    Through interviews and existing materials, we collect the details needed to write accurate, plain-English content.

  3. Draft, refine, publish

    We draft content, refine it with your team and help you publish it on your website, social and sales materials.

If this sounds like what you need, the simplest next step is a calm, 30–45 minute conversation.

Talk to Agency Leeds