Service

Brand & positioning for B2B and service businesses

Get clear, confident messaging that explains who you help, why you're different and why you're worth the price — in language that feels like you.

For many B2B and service businesses, the main problem isn't a lack of channels. It's that the story being told across the website, sales deck and campaigns isn't quite right. This service helps you fix that.

What we look at

  • Your ideal customers, segments and decision-makers.
  • Current messaging across your website, proposals and sales materials.
  • How competitors in your space position themselves.
  • The real reasons customers choose you — and why they don't.
  • Your pricing, packages and the way you talk about value.

Ideal if…

  • You're rebuilding your website or marketing from the ground up.
  • You've grown by referral and now need a clearer way to explain what you do.
  • Different people in your team describe the business in very different ways.
  • You want marketing and sales telling the same story.

How it works

  1. Listen and gather

    We run structured conversations with you and, where possible, with customers to understand how you really create value.

  2. Draft positioning options

    We create a small number of positioning directions, each with example headlines, elevator pitches and proof points.

  3. Refine and roll out

    Together we refine into a final positioning and messaging guide that can feed your website, sales materials and campaigns.

If this sounds like what you need, the simplest next step is a calm, 30–45 minute conversation.

Talk to Agency Leeds